Mar
10
2005
Enter Erin’s World
Earlier this month, I posted a two-part article with
the guys at Ghostbot, the San Francisco-based animation company. Their Flash-animated Esurance ads, which Ghostbot created for Wildbrain, are now online in the Quicktime and Windows Media formats. Follow this link to see two snappy 30-second spots, featuring Erin, the pink-haired purveyor of auto policies. Great work, guys!
Tags: Esurance, Ghostbot, Wildbrain
February 8th, 2006 at 7:27 am
Is it possible to be in love with an animation? Erin Esurance is soooo cool, I’m fascinated with every commercial. Can’t get enough of her!
February 12th, 2006 at 8:53 pm
The artwork is reminiscent of Genndy Tartakovsky of toon “Samurai Jack” fame; anyone know one way or the other?
February 16th, 2006 at 10:22 am
Glad to know I’m not the only one. My wife rolls her eyes every time one of those commercials comes on and I rewind the TiVo.
February 24th, 2006 at 1:05 am
I thought it was Gendy Tartakovsky’s work. It seems that Ghostbot is “highly influenced” by Gendy. It’s amazing that the work was done in Flash. It’s excellent work. How about a TV series?
March 8th, 2006 at 3:30 pm
Gawd, geeks & cartoons. This is a feminazi drawn to order. It sells car insurance. The company is misdirecting attention away from the business line with this pink haired gen X animated bimbo.
Is it because we as Americans have just lost perspective on real life because of the fantasy world of pocket electronics gadets we’ve built for ourselves? Do me a favor, turn off the cell fone, put down the remote, get off the frelling internet and do some work for a change. And, no, working on your blog is not considered work!
March 23rd, 2006 at 11:46 pm
it’s art, and it’s wonderful. combine it with a stylish babe and what’s not to appreciate? I love it.
March 30th, 2006 at 12:16 pm
If you like Erin, you’ll LOVE the inspiration for her character; the one and only Haruhara Haruko from FLCL (furi kuri).
May 10th, 2006 at 6:31 am
She makes me wish I was a cartoon!
July 6th, 2006 at 3:02 pm
Some people take their sociopolitics way too seriously. It’s possible to simply LIKE a cartoon without having to submit to being a drone to stereotypes or advertising. Some people appreciate good animation. And even if someone took their inspiration form another artist’s work, that artist should feel honored to have influenced another person’s artistic will.
I think it’s very funny that someone is revolting against technological advances by commenting on a blog on the INTERNET over an AD on TV.
There is no reason that reality and fantasy can’t coexist.I mean it was only 40-so years ago that laptops and the Internet, DVD players and cell phones were simple fantasies.
And as far as the fascination with an animated character is concerned, have you ever stopped to think that perhaps the reason these people enjoy “Erin” so much is because she gives the mind a BREAK from our current reality? America is at war, gas prices are soaring, new sorts of diseases are popping up all the time and the whole world has been on the verge of panic for over 50 years! If it takes a pink-haired car insurance rep to give the population a break I say “Let the commercials roll!”
July 9th, 2006 at 2:46 am
The voice acting is wonderful
and let’s face it, Erin is H-O-T !
Yeah, I concur that people
need to lighten up, it’s brilliant
animation, great ad campaign
that is consistently fresh
compared to some of the other insipid tv spots that air adnauseum.
July 11th, 2006 at 3:49 am
>>Gawd, geeks & cartoons. This is a feminazi drawn to order. It sells car insurance. The company is misdirecting attention away from the business line with this pink haired gen X animated bimbo.
Is it because we as Americans have just lost perspective on real life because of the fantasy world of pocket electronics gadets we’ve built for ourselves? Do me a favor, turn off the cell fone, put down the remote, get off the frelling internet and do some work for a change. And, no, working on your blog is not considered work!< <
Get thee over thyself
August 31st, 2006 at 1:09 am
If you guys like Erin, check out the real McCoy.. Mo Mellady.
http://www.planetcheck.com/aboutus.html
September 12th, 2006 at 11:07 am
ugh.. hippy chicks.. nature is the enemy! as for erin.. she makes me want to buy insurance.. heh. I typically despise women trying to use thier gender to throw men off during sales. this reminds me of some of the older commercials.. less in your face advertising. hell, have you seen them insipid food commercials for kids? they practically do everything short of jumping down your damn throat. heres something you won’t hear on them food commercials.. EAT LESS.. no.. exercise.. always with the exercise. christ almighty..
October 1st, 2006 at 7:37 am
I LOVE ERIN!!! She need’s her own series, somethin just seems so right with her. The voice the look the tude…She’s bigger than esurance.
October 13th, 2006 at 7:35 am
Yeah… I love ERIN too! I look forward to watching her ads that come on TV. I’m into anime, and IM assuming some people here are not into anime but find Erin attractive and the animation fun to watch. I sent an email to esurance with the link to this topic and post,to let them know what you think about Erin. I’m sure they already know that Erin is fun to watch, that’s why they posted the commercials online.
October 13th, 2006 at 7:37 am
Yeah… I love ERIN too! I look forward to watching her ads that come on TV. I’m into anime, and IM assuming some people here are not into anime but find Erin attractive and the animation fun to watch. I sent an email to esurance with the link to this topic and post,to let them know what you think about Erin. I’m sure they already know that Erin is fun to watch, that’s why they posted the commercials online.
November 3rd, 2006 at 5:54 am
I can’t believe there’s a thread about Erin Esurance. I thought it was just me. I’m completely tuned in to the spots when they air. Erin caught my eye instantly when the spots began, then in June, I hired someone who is the live, spittin’ image of Erin. She’s a great worker, but, my god, she’s gorgeous, and an absolute sweetheart to boot. I keep trying to buy insurance from her.
November 9th, 2006 at 4:43 am
we all love the E-Surance spots at the studio. great design/great animation and a perfect balance between the two ! way to go !!
j.j. sedelmaier - white plains, ny
November 11th, 2006 at 1:53 am
Hi, This is Kristin from Esurance. I write the scripts for the ads, and Wild Brain and Ghostbot add their magic! I saw a post that someone sent me a link to this, but I didn’t get that. (Sorry! Spam filters are pretty annoying. I would have responded sooner.) I’m glad most of you like the campaign. It’s been a really fun gig for all of us who work on it, and it’s helped get our name out there too. And yes, the world’s sometimes mpre than a little sad and dreary, and the topic of auto insurance can be pretty boring and dreary, so why not try and make it something fun to watch? Anyway, stay tuned. There’s more fun stuff coming your way, and everyone who works on it hopes that you enjoy it.
November 14th, 2006 at 3:01 am
Erin turns me right on and I’m 65! She’s sexy, cool, and I can’t get enough of her.
November 14th, 2006 at 8:31 am
Well, check out ‘Erin Esurance’ NEW profession….(haha);-D
http://esurance.ytmnsfw.com/
November 14th, 2006 at 10:45 am
Oh, come on dudes! I’m a 47 year-old computer geek (not unlike the character “Sid Dabster” in the comic strip, “User Friendly”), and I have to tell ya…if you want fantastic animation, go watch the movie “Final Fantasy: The Spirit Within” — the animation used in the eSurance commercials is pathetic at best. For those who say they’re “turned on” by the character “Erin Esurance”, then I say you need to get a grip. Come on, now…if you want sexy animated characters, there is plenty of superior material out there to choose from (like “G-Taste” for example). This is, at it’s core, a hokey commercial about car insurance. The people who made it obviously don’t understand that sex does not sell any product — and the fact that some are even getting turned on by a crappily animated cartoon character, doesn’t speak well of their mentality. I may be an “old school” computer geek, but I have a life — a real woman (who is far sexier than any animation), and I quickly hit the “Mute” button whenever commercials come on (unless it’s one of the Capital One commercials with the barbarian horde) and go grab another cup of old-fashioned coffee!
November 20th, 2006 at 4:38 am
Men in love with cartoon characters, does it get any more bleak than that?
December 28th, 2006 at 11:01 pm
Is it possible to fall in love with not only a female cartoon, but one with pink hair and green eyes? You Betcha ! LOL
January 25th, 2007 at 5:21 pm
I’m a 43 year old computer nerd and I think Erin Esurance is an awesome babe. I think they should make a regular TV series with her. It’s not just the character animation but also her lovely voice that does it.
February 13th, 2007 at 11:41 pm
Samurai Jack ripoff…weak
February 14th, 2007 at 10:48 am
Glad to see y’all dig lil’ Miss Erin. Thanks for sharing
the love. It is a privelege and blast to breathe life
into her. Stay tuned…
+ VO ala Mo
March 12th, 2007 at 7:19 pm
final fantasy? you mean the animated corpse movie? ick! if the goal of animation is to reflect life then the esurance commercials are far more effective than Final Fantasy - The Spirit Within.
March 17th, 2007 at 2:04 pm
I think a bit of Erin was taken from the talent that does her voice, Mo Mellady.
I think Mo was used as the facial model for Erin.
Not 100 percent but some.
You can see some of Mo in Erin’s face.
Mo has her own website http://www.planetcheck.com
And you can hear Erin, correction Mo, a lot on that website with her one minute planetcheck reports.
Mo resume includes dj gigs at San Francisco radio stations, Live 105 and Radioalice.
She has also done some voices for video games I believe.
She does not mention on her website she is the voice of Erin.
But that is one of her many claims to fame.
She also did some modeling.
She appeared in “Surface” magazine back in the 1990’s.
She also had her own website back in the 1990’s dedicated solely to her but let that go and created planetcheck.com
There is a video of her that you can find doing a planetcheck report.
You won’t find it on google.
You will have to go to ask.com and type in Mo Mellady in the search box and you will find it.
Surprisingly, there are no planetcheck videos on her website.
Don’t know why that is.
Its always good to hear Mo’s voice on the television doing “Erin.”
It reminds me of her days at Live 105 in San Francisco back in the 1990’s.
Erin may be a super herorine but Mo is even super than Erin.
GO MO!!
March 26th, 2007 at 3:48 am
Dudes,
Get a life!
April 12th, 2007 at 8:49 pm
I have a friend who, if she had pink hair and those awesome green eyes, could be Erin’s twin. Anyway, they’re both incredibly cute, though my friend is more accessible (usually).
For those of you who have a “problem” with Erin, or her fans, you need to turn your attention to something more worthy of your criticism, like the Bush Administration’s foreign “policy”.
April 26th, 2007 at 6:20 am
nerds and their imaginary women
hahaha
May 6th, 2007 at 9:42 pm
Erin is hardly the first animated character to garner attention and she won’t be the last.
She is pretty and cute, but then why not; she gets your attention and the lovely voice of Mo Mellady hooks you even further.
To those who say that this is childish or silly, I say don’t watch or get a life! To those who enjoy it, I say Right On!
I have had fascinations with many animated character over the years and I porbably with with others. They are imaginative, pure, fun and sometimes, better than life.
You can’t always have mermaids, fairies, pink haired secret agents, or femme fatales or even sexy girl-next-door types in your life, but with Pen and ink or a good CAD/drawing program the sky’s the limit.
And don’t forget the VAs or voice actresses who give life to these pieces of fantasy. Ladies like Mo Mellady, Candi Milo, Janice Kawaye, Grey DeLisle, Chistie Carlson Romano and Tara Strong, to name a few have given personality to more wonderful characters that I can ever recall.
Sorry if I am a bit longwinded, but I have a passion for good animation and good VA talent. Erin is one of the best I have seen recently, pitch lady for insurance or not and Mo deserves a standing ovation for making her as real and lovable as possible.
May 9th, 2007 at 8:15 am
The REAL “Erin Esurance” is a woman named Mo Mellady…pictured here:
http://www.pyramind.com/news/images/Planet_Check/MoAboutUsHeadShot5.jpg
June 5th, 2007 at 9:34 am
I am 20 years old and have a secret crush on Erin. I mean, she has an amazing personality, is cunning, intelligent, and witty. I love her! And, even though I’m jealous of her boyfriend Erik, I guess if any guy is going to have her, he’s fine. They make a good couple. Anyway, couldn’t care less about car insurance, but love looking at her shapely animated body. Wow. I would guess that she’s about 5′5 and 115 lbs in real life. Anyway….LOL, I amuse myself. I would never sign this post as anything but “anon”. -
-J…
I mean..anon.
June 17th, 2007 at 8:51 pm
Erin is so cute!
She may just be a cartoon but I think she’s a little hottie and looking forward to seeing more of her.
Any fan clubs out there…?
July 2nd, 2007 at 5:50 am
Erin is the bomb! Gorgeous face, ear candy voice, and a body straight from my fantasies. Long live the Esurance animators!!
– Dean
July 13th, 2007 at 10:54 am
Go to Esurance site to see 3 new animated
spots with Erin.
July 19th, 2007 at 6:22 am
OMG - I just want to lay the pipe to this Pink Haired Pixie. If I could find the real life twin to Erin, it would be a wet dream. every. night. ummmmhhh!
July 24th, 2007 at 1:16 am
The Geico caveman is getting a spin-off show, why not Erin…she’s waaaayyyy cooler.
August 8th, 2007 at 3:57 am
It’s bad. The esurance chick doesn’t make me want to buy their insurance at all. She makes me want to play with myself…a lot.
August 11th, 2007 at 5:20 am
Thanks to Google, just found
woman who does voice of Erin,
has voice over website, http://www.justsaymo.com
1 minute Erin spot is posted on her
site.
September 21st, 2007 at 7:04 am
C’mon if the Cavemen can have their own
TV series…why not Erin Esurance? She’s much hotter.
The slick animation, all her hot outfits & sexy voice
would make me tune in!
September 28th, 2007 at 1:10 am
Hey Ladies. You have your frog prince, beast prince, seven vertically challenged people, and a glass slipper. So back off please.
Hey guys, so how `bout Erin in the cape huh!? MMM! I’m falling in Love!
And I want to buy esurance too!
Thank you esurance!!
October 18th, 2007 at 6:51 pm
Where do I start…I am in love with Erin Esurance…what the hell? So how did this happen? How did I fall in love with a flash animated cartoon character of a woman? I think the answer lies in the correct combination of female traits that personify Erin that in turn hit all the right male triggers. So in other words the commercials are brilliant, Erin is hot, and Mo’s voice is the icing on this tasty animated cake.
October 20th, 2007 at 6:42 am
Glad I’m sitting down reading everyone’s posts
here because I’m blown away at the outpouring
of love for Erin. When I 1st moved to SF in ‘92
& started working at Live 105, it was always my
dream to do VO especially animation. Erin just
celebrated her 3rd year & it is still SURREAL to me.
I’m so fortunate to work with brilliant folks
like Esurance, Wildbrain & Erin’s other half (Erik)
the fabulous–Jack Perry. Mostly, it is rewarding
to see that she has quite a rabid fan base
Thanks for the kind words. Viva La Erin, baby !
~M
October 28th, 2007 at 9:43 am
This is why we have real dolls.
December 10th, 2007 at 2:52 am
Mo is so hot and she knows it too!
Mo will you marry me?
January 10th, 2008 at 9:55 pm
there needs to be a “live” Erin, she would be very very, popular and could move into grander pursuits. I am a marketer and I resent the fact that somebody out there is manipulating me perfectly with that character, but then I just go with it and enjoy. Too hot!
May 11th, 2008 at 4:59 pm
SO ANNOYING I HATE THIS VOICE.. IT IS SO FLAT!
July 26th, 2008 at 2:49 pm
You must be tone deaf, Erin’s voice is like buttah !
October 3rd, 2008 at 9:06 pm
Greetings,
Voice Actress of Erin Esurance here.
Please visit my brand new VO website/Blog
at http://www.voalamo.com.
Cheers,
~Mo Mellady