Hoving’s Croky Chips Ads
Pepsico’s Croky Chips brand recently contracted Dutch 
animator Michiel Hoving to produce a series of Flash shorts for broadcast on Dutch television. The two shorts I’ve seen so far, which are both online, feature a chip-loving parrot (that’s a parrot, right?) who plays to adoring crowds at the airport and on a very serious-looking talk show. I’m assuming the panel guests on the talk show are caricatures of known Dutch personalities, but I can’t say for sure. It’s all well-animated, and I’d venture to say he draws directly into the computer with a tablet. 
Michiel’s signature wavy line-style seems indicative of a Wacom, and it really gives his work a unique appeal. Both shorts are cut tight, and a ‘more to come’ card is posted on his rep’s site, so I’ll keep my eyes trained to make sure we don’t miss the next installments of Michiel’s Croky ads. And if you just can’t have enough Hoving in your diet, head over to his homepage where you can see plenty more, and news about his upcoming 20-minute animated feature.
Thanks to Stefan de Groot, another Dutch animator, who sent along this story tip. You can see his work on his website, or you can go directly to ‘The Amazing World of Herr Professor Von Maulheim.’
****UPDATE****
Stefan sent along a few interesting updates to the story above…
The talkshow you see in the add is the most watched talkshow in The Netherlands called Barend&VanDorp. The Croky add aired during the commercial break of the Talkshow and the Talkshow hosts were not pleased; they did not know they were in the commercial. One of the guys advertises the competitor brand (Lacy Chips). It is not known if they’re management filed a lawsuit, but Croky Chips has withdrawn the Croky add with the talkshow hosts in it!!!! At the moment Michiel Hoving is working on a new Croky commercial.
