Nov
25
2005
Clark Demands Comcast Flash Spot
Comcast, the largest cable company in the US, has recently been rebranded, 
as Cold, Hard Flash reported back in October. And now Comcast is broadcasting a Flash-animated 30-second commercial for their ‘On Demand’ movies. The spot was created by Goodby Silverstein & Partners, San Francisco, and animated by Matt Clark. You might remember Matt Clark from his awesome ‘Run, world run’ commercial that was featured here back in July of this year.
According to Matt, he animated most of the spot in August, and then polished off the post-production in September. He did most of his work in Flash, with the exception of the blurring and the film grain effects. Great work, Matt.
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December 2nd, 2005 at 3:18 am
Matt brought this job to Celluloid / Vinton /Leica in an unfinished state. He didn’t know how he was going to finish the lip synch, so Vinton hired qualified freelance help. (In fact, Matt actually went on vacation, while the bulk of this work was going on.) Contrary to popular belief, bass-ackwards Celluloid / Vinton /Leica (Phil Knight formerly of Nike, Inc. owned) studios has NO FLASH DEPARTMENT.
The old guard there can hardly understand what is going on with flash, and at one point, had one of the freelancers working on a freaking MAC MINI, wondering why things were “taking so long..”
Lo, for it mattered not to the head execs, because A: The budget (Mistakenly left face open on the counter for all to see) for the job was above $200,000 and the director Matt only ran away with around $11,000 worth of director’s fees.
Freelance help? Cheap at $1500 a week, for 2 weeks.
Celluloid / Vinton /Leica was jumping for joy at such great amounts of money made in so little company time, and sought to immediately rep Mr Clark as a director a.s.a.p. citing: “It really is such an excellent spot!” … “I love it so much!” Ad Nauseum.
This is the story of a talented illustrator, (someone who actually needs to study the art of animation without automatic tweening) perhaps looking to do more with his skill in the commercial world. Kudos. But the question remains, why would you bring such a high budget job to Vinton studios, who are going to take more than three quarters of the profit for themselves?
Sadly this is one of the reasons a tired dinosaur of a stolen company.. ( Vinton / Leica / Celluloid ) aka Phil Knight Studios commercial department rolls onward. Finally discovering the cost effectiveness of flash, .. in the year 2006!
All the while many full time Vinton staff members, still are not given health insurance.
And you sir, may place that in a shareholder’s pipe and begin smoking….. CRACK.