Apr
14
2006
Wrigley’s Cool Breath Power
The Wm. Wrigley Jr. Company, or 
better known as Wrigley, has launched a Flash-animated website promoting its Winterfresh chewing gum. The site, coolbreathpower.com, currently features 5 animated shorts. They’re called the ‘Attraction Chronicles,’ and to see them, click on the white box in the upper right-hand corner. More episodes are coming, and you should click around the rest of the site, which is a simply-animated, clickable experience.
The site was overseen by the people at Energy BBDO, previously known as BBDO Chicago, and created by San Francisco’s EVB. The voiceover and loose-designs are reminiscent of Jason Windsor’s ‘End of the World,’ and his subsequent work for Nike.
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April 25th, 2006 at 7:08 am
heya. the site wasn’t actually created by Energy BBDO. They created the idea of Cool Breath Power and the wonderful TV spots. The site itself is the brainchild of EVB in San Francisco.
June 26th, 2006 at 12:30 am
fyi, here’s one of the online ad units that’s part of this campaign –
http://www.adverlicio.us/wrigley_winterfresh_coolbreathpower_com_728×90
Nice work by San Francisco’s EVB, I assume.