Scion’s Want2BSquare Campaign
The folks behind the Scion marketing campaign seem to really get it. They’ve made what appear to be sincere efforts to not only reach out to the artist community, but to also offer support. With an art show (and several before that), the brand seems to know how to get cred while still pushing the ‘buy a car’ message. The team behind a great deal of this push is ATTIK, lead by Simon Needham, co-founder of the global creative agency.
The latest Scion project is called Want2BSquare, which includes a sprawling Flash website featuring interactive experiences, video and a contest. ATTIK teamed up with many independent artists and studios, including The Vacuum, who were part of the initial concept phase for the site and contributed design and Flash production to the Gray Matter and Urban Wasteland worlds. The site takes some time to understand and navigate, but the experience is worth the trouble.
They also tapped Cole Gerst at option-g, who produced two short, animated pieces – Broken Glass and Root Down. Gerst works in Flash and After Effects, and I’ve also included a third video in here titled Round To Square, which was animated by Shilo Design.
April 5th, 2007 at 10:31 pm
hey, that “root” clip has pics from my hawaiian island, I live a few miles from those lava flows!
April 6th, 2007 at 1:31 pm
In the first picture, it looks like the guy has a but for a chest.