For their latest tourism spot, New York City turned to a British advertising agency and an LA-based studio. The result is This is New York City, a 60 second live-action spot with animated elements that all bring the city to life in an entirely new way. Motion Theory directors Mathew Cullen and Jesus de Francisco employed Flash, After Effects and Maya in the production pipeline, and Ella Fitzgerald’s Take the A-Train as the music bed.

Head over to the nycvisit.com site for illustrated wallpapers and more info. Story spotted at vfxworld.com.

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