Feb
15
2008
Esurance Brings PWRFL Power to New Ad
If this Esurance commercial doesn’t immediately make sense, you’re not alone. The singer/songwriter Kazutaka Nomura won a chance to be in the TV spot at the 2007 Capitol Hill Block Party Block Star contest in Seattle, and his music drives the most unusual Esurance commercial to date - titled PWRFL Power, which is Nomura’s stage name.
Tags: Esurance
February 17th, 2008 at 9:06 pm
Im sorry, but this is the worst esurance advert ive seen and I usually like them…and the musician hurts my ears. I think they may of been out of ideas that month. hehehe
February 20th, 2008 at 3:52 pm
Ditto.
March 7th, 2008 at 8:12 pm
Kaz grows on you every time you listen. Give him another chance!
June 4th, 2008 at 4:48 pm
this song is horrible
June 16th, 2008 at 2:44 pm
Ugh. I saw this on T.V. the other day- It’s even worse there. This is a very poorly sung song, with uncreative lyrics. The only thing good about it is, admittedly, the guitar. Esurance isn’t exactly known for great ads, but this is the worst to date. Some parts were too lazy, others were too tight. WAAY too high-pitched. He should get some training, and if he’s still that bad, just quit. The commercial itself was ‘okay’.
June 26th, 2008 at 7:29 am
Ah, come on guys, go back to your Celine Dion and other crap records and leave Kaz alone (yeah, I know you’ve got a Matchbox 20 record somewhere in your collection. Yuck!). The dude is flat F***in brilliant. Awesome guitar, charming lyrics, and a very engaging presentation. I’m not so happy that he’s in an esurance commercial, but if it helps him make money, I’m all for it, cause he deserves to be making a living doing his music. All the top-40 wanker/sheep won’t get it, but that stuff’s all totally lame anyway. Go Kaz!
June 29th, 2008 at 12:02 am
The song grates on my every nerve, like fingernails on a chalkboard. Paired with a very asinine commercial - even by Esurance standards - and I feel my soul dying a little every time the commercial comes on. Entirely reusing assets and animations from previous commercials? The entire spot probably took 10 minutes to produce. Maybe Esurance’s budget is dwindling, because consumers are realizing they’re one of the most inept insurance companies in the free world.
August 7th, 2008 at 4:08 pm
Kaz writes wonderfully clever songs, some of which are better than others, but this snippet is great. Like the above said, give him another chance! He totally grows on you.