TBWA\London built a playful viral campaign for the sticking plaster brand Elastoplast (similar to a Band-aid). The advert below is an animated version of what you can create at the Elastoplast website, which offers a Flash-based storytelling toolset. The results of user-submitted work look more like a storyboard, but as the project is aimed at younger kids, this is more than enough bells and whistles. The site was produced by Skive out of the UK. It may be difficult to suppress a smile when the boy performing the voice over says “some boys were taking the mickey out of his long neck.”

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Spotted at commercial-archive.com.

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