We were already impressed. Tom Neely didn’t need to go become an award-winning graphic novelist, or launch an amazing gallery show. His self-published graphic novel The Blot was received with an abundance of rave reviews, and his gallery show at the Black Maria Gallery was packed with 34 new paintings and scores of people at the opening. But now we’re more impressed.
Before all that, Neely wowed us with his film Brother, Can You Spare a Job?, which resulted from the success of his entry into the 2003 Bush in 30 Seconds contest, where he placed as one of 4 finalists in the Animation category. His follow-up was an eye-popping music video for the band The Muffs – again in the Fleisher-style. In this Radiohead Contest interview below, Neely details the production of this video as well several other projects he has his fingers in now.
AARON: Why are music videos often so “experimental?”
TOM: I guess there’s just more freedom because it’s film done on a small scale with fewer people involved. I think that’s the best way to get really creative ideas made. Music often lends itself to more abstract ideas, so experimental visuals work well with that. It’s more accessible for a short video to be abstract or experimental for some audiences because the music gives them an anchor to help understand the film. Looking at music videos on TV these days, I think we need a lot more experimentation to come up with some better ideas.
AARON: How is the process of directing a music video different from other animated work you’ve directed?
TOM: Well, I’ve only really done 2 cartoons. Stylistically, my two cartoons are very similar, but the differences between The Muffs video and Brother, Can You Spare a Job? were pretty significant. For Brother… I animated the whole story without sound. 
When it was near finished, Greg (co-writer on this cartoon) picked out a lot of music that he thought would fit. In many cases we were amazed that some musical cues just fell right in place perfectly. Others had to be edited, or the animation would be tweaked to fit a little better. With the music video, the music came first and was the inspiration for much of it. When I heard the opening chords of Don’t Pick On Me I immediately saw the opening scene of the Villain tying Kim to the tracks while a train was chugging along in time with the music. The whole idea came to me pretty easily the first time I heard the song. Brother… was my first cartoon, and the animation is much more limited and relies heavily on Flash tweens and symbols. I think I made some significant improvements when I did The Muffs video. But looking back at it a few years later, it looks a little too “Flashy” to me… Not that there’s anything wrong with Flash, but when you’re using it to make something that looks more like old animation, the limitations become obvious.
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